Keeping audiences engaged online is a constant battle, isn’t it?
Instagram Stories seemed like a promising solution initially, but you may be wondering if it’s time to focus your efforts elsewhere.
Before making that call, check out Instagram’s new “Reveal” sticker. This still-kind-of-new feature lets you tease exclusive, behind-the-scenes content that followers can only access by sending you a direct message.
Here’s how it works: You post a regular story – perhaps an intriguing photo or video related to your business. But then you purposely obscure part of the content using the Reveal sticker. To see the full, unblurred details, curious followers have to slide into your DMs.
It’s as simple as that!