Not to overstate the obvious, but whatever your business — real estate agent, laser clinic, mortgage broker or tradie — you still have to stand out in a crowded social media world.
But, it’s social media, right? So, what’s the point of a social media manager, when you should be the best placed person to run your social media accounts?
Here’s why you need a social media manager:
- Crafting a Tailored Strategy
Every business is unique, and there is no one-size-fits-all strategy, nor is flying-by-the-seat-of-your-pants a strategy any longer. A social media manager works with you to understand your business, your audience and what they need from you.
- Consistency and Diversity
I have a confession to make: I am by no means consistent as I would like to be with my socials, because I’m busy making sure my clients accounts are consistent (it’s what happens with SMM accounts usually). A social media manager ensures your strategy remains on track, making sure your content is diverse and tells the story of your brand and business.
- Engaging Your Audience
Engagement is a big part of what we do. Beyond responding to messages and comments, we build communities and foster relationships which builds strong connections with your followers.
- Analytics
While the creative side is exciting, analytics matter and drives strategy. Social media managers are the ones figuring out what posts works and what doesn’t, watching your competitors, and monitoring your numbers and data.
- Adaptability
Social media managers guide your through changing social media channels, new ones and new trends. Because lets face it: you have more important things to be worried about (like running your business)
So tl;dr: a social media manager is going to help your business stand out online. It’s as simple as that.